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What I've Done

Accomplishments & Skills

 That Generate Business Growth

Strategy Development

Created and implemented strategic plans that achieved profitable results in:

  • brand awareness

  • brand recognition

  • business development

  • budget plans

  • customer loyalty

  • consumer satisfaction

  • cost structures

  • digital campaign

  • distribution models

  • educational techniques

  • forecast models

  • marketing campaigns

  • media plans

  • merchandising plans

  • retail collaborations

  • sale plans

  • social campaigns

  • training programs

  • product innovation

  • promotional plans

  • wholesale contracts

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Examples:

Establish Collaborative Partnerships

Determine effective business partnerships to gain brand recognition, improve operations and increase efficiencies.

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Proven Partner Success with:

  • Oprah + SZENT - SuperSoul Conversation Sponsor

  • Beats + Target + DJ Guetta + Deam Hotel - Exclusive Neon Mixr Launch

  • Beats + Alexander Wang - Product Collaboration

  • Beats + AT&T + Nicki Minaj = Exclusive Pink Pill Campaign

  • The Honest Company + Kerri Walsh - Honest Sunscreen Campaign

Brand / Product Launch

Developed and executed effective programs resulting in the success of:

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Brand Launches:

  • The Honest Company

  • Honest Beauty

  • Happy Plugs

  • SZENT

  • Beats Music

New Category Launches:

  • The Honest Co.

    • personal care, cleaning, wellness, and gear lines.

  • Snapchat Spectacles

  • Beats By Dre

    • wireless, bluetooth and speaker technology.

  • Corey Lynn Calter resortwear.

  • Metagreen full spectrum CBD

  • Happy Plugs tech accessories

Product Launches:

  • Beats Neon Mixr

  • Beats Colored Solo

  • Beats Pill XL

  • The Honest Co Formula

  • The Honest Co Diaperbag

  • The Honest Co sunscreen

  • Honest Beauty Brow

Examples:

Create Integrated 
Marketing Programs

Designed and administered

omni-channel marketing campaigns to reflect a

cohesive story across various touchpoints:

  • in-store

  • online

  • socially

  • digitally

  • in press

  • in media

With inclusive campaigns like:

  • Brand Campaigns:​

  • Category Campaigns:​​

  • Product Campaigns​​​

  • Promotional Campaigns

  • Holiday Campaigns

  • Movement Campaigns

  • Partner Collab Campaigns

Retail Development

Introduction to retailer accounts, creating strategic partnership, negotiating contracts and designing profitable growth plans.

 

Partner relations include:

  • Amazon

  • AT&T

  • Barnes & Noble

  • Bed, Bath & Beyond 

  • Best Buy US/CA

  • Bloomingdales

  • Buy Buy Baby

  • Canadian Tire

  • Costco

  • College Stores

  • DICK's Sporting Goods

  • Follett

  • Gelson's

  • Gilt

  • Indigo

  • Jet.com

  • Lasson's

  • Military

  • Nordstrom

  • Sam's Club

  • Specialty Boutiques

  • Target

  • T.J.Maxx

  • Ulta

  • WholeFoods

  • Zulily

Examples:

Design Comprehensive
Merchandising Plans

Negotiate premium placement for brand and product positioning in-store and online. Gaining additional POS materials:

  • signage

  • product displays

  • demos

  • educational materials

  • videos

  • headers

  • banners

  • window displays

  • brand blocks

  • dual placement 

Examples:

Examples:

Tactics & Techniques

That Achieve Personal Growth

Interviewing for Success

What are your goals, what do you wish to accomplish, who are you targeting? After we discuss your vision, I will develop a strategy which will deliver upon these goals.

Meeting Preparation

Did you know how you position your product in various locations may differ? I can help you understand how to best maintain your brand recognition while effectively capturing multiple demographics.

Organization Skills

Let me help you determine who the best partners are for your brand. Then we can discuss their requirements, I will help you understand their customer and how to best utilize each partner for  optimal success of your brand as well as provide contacts/introductions.

Healthy Habit Shaping

What are your goals, what do you wish to accomplish, who are you targeting? After we discuss your vision, I will develop a strategy which will deliver upon these goals.

Motivation Techniques

Did you know how you position your product in various locations may differ? I can help you understand how to best maintain your brand recognition while effectively capturing multiple demographics.

Personal Discovery

Let me help you determine who the best partners are for your brand. Then we can discuss their requirements, I will help you understand their customer and how to best 

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